Thank you Madrona Jameson and Zach Fincher for taking the lead on this one!
Twist and Shout 4 Health! Everyone is welcome to join in!
Thank you Madrona Jameson and Zach Fincher for taking the lead on this one!
Twist and Shout 4 Health! Everyone is welcome to join in!
Latest Weapon to Fight Distracted Driving: virtual reality by Edward C. Baig, USA TODA NEW YORK — AT&T is counting on virtual reality to help reduce the number of potentially fatal automobile accidents.
The wireless carrier is letting you take the wheel of a car virtually to simulate what can happen the instant you turn your attention away from the road to respond to a beeping cell phone or to text.
As you drive along suburban streets, and eventually a highway, the simulation presents everyday obstacles — kids in the crosswalk, cyclists and joggers, vehicles swerving in traffic — eventually to devastating effect.
It’s the latest tool in AT&T’s 5-year-old “It Can Wait” campaign which is designed to explain to you, or in this case to have you “experience,” the deadly consequences of distracted driving.
AT&T teamed up with the animation studio Reel FX to produce the impactful 360-degree VR simulation, which I got to try out while wearing Samsung Gear VR headgear. You can too.
AT&T is kicking off a 100-city tour today where people can check out the VR simulation by wearing Gear VR headgear and Bose noise-canceling headphones or by using the Google Cardboard VR viewer, of which AT&T will be distributing up to 100,000 for free at tour stops and other viewing events. You can visit ItCanWait.com/VR to download a free app that will work with Cardboard.
By AT&T’s own research, 7 in 10 people engage in smartphone activities while they drive. It’s not just texting and emailing either, though those remain the most prevalent behaviors.
“Although people admit that (such behavior) is terrible and that they do it, they don’t necessarily see themselves as part of the problem. What people are doing is rationalizing that there is a safe way to do it,” says Michelle Kuckelman, executive director of brand management at AT&T.
Adds Reel FX co-founder Dale Carman: We “purposely wanted to make this a linear experience that you couldn’t escape. One of the miracles of VR is you experience ‘presence.’ It worked on me.”
While AT&T has taken the lead on It Can Wait campaign, rival carriers Verizon, Sprint, and T-Mobile have lent their support to the campaign and the cause. AT&T says It Can Wait has inspired more than 7 million pledges to not text and drive.
To complement its virtual reality efforts, AT&T is also launching an ad campaign built around jarring 30-second TV commercials, one of which is shown here (and above), as well as a longer form video piece that will be shared through digital channels. With a compelling narrative and the use of slow-motion cinematography, viewers meet a mother and daughter in a car whose lives are altered when mom as the driver makes an unsafe choice with her phone. The ads were created by BBDO.
The commercials are disturbing in the same way that some of the harshest anti-tobacco ads are; the purpose, of course, is to raise awareness and stress the potential gravity of the situation.
There have been other impactful ads. In 2014, unsuspecting movie goers in a Hong Kong theater were watching an anti-texting and driving Volkswagen advertisement on the screen when their phones were made to ring. A second or so after audience members looked down at their phones, the car in the ad on the screen suddenly crashed.
As posted on MedicalXpress, June 2015
Teenagers are very familiar with the risks of smoking cigarettes, but are much less sure whether marijuana or e-cigarettes are harmful, according to a new study by researchers at the Stanford University School of Medicine.
The findings will be published online June 23 in the Journal of Adolescent Health.
“Kids were really good at describing the harmful things that happen with cigarette smoking, but when we asked about other products, there was a lot of confusion,” said the study’s lead author, Maria Roditis, PhD, a postdoctoral scholar in adolescent medicine.
“We’re good at delivering messaging that cigarettes are harmful, but we need to do a better job with other products that teens may smoke,” added Bonnie Halpern-Felsher, PhD, professor of pediatrics in adolescent medicine and the study’s senior author. “We don’t want the message kids get to be ‘cigarettes are bad, so everything else might be OK.’”
Tripling of e-cigarette use
Halpern-Felsher and Roditis compared teens’ knowledge of cigarettes, e-cigarettes and marijuana because they heard from teachers, parents and youth that anti-smoking efforts needed to address more than just conventional cigarettes. The need is borne out by other research: A recent study from the Centers for Disease Control shows that middle- and high-school students‘ use of e-cigarettes tripled from 2013 to 2014, eclipsing conventional cigarettes as the most common tobacco product in this age group.
Halpern-Felsher and Roditis studied 24 adolescents who attended high school in a Northern California school district known to have high rates of substance use. The students participated in small-group discussions about their perceptions of the risks and benefits of conventional cigarettes, e-cigarettes and marijuana. They also discussed how they learned about these products. The researchers analyzed the themes that emerged in the discussions.
Students perceived little or no benefit, as well as several detrimental effects, of smoking conventional cigarettes, such as yellowed teeth, bad breath and long-term disease risk. They also said their social norms often discouraged smoking conventional cigarettes. For instance, even smoking marijuana rolled in paper was considered weird because it looks like a cigarette.
Perceptions versus reality
However, students saw getting high as a benefit to smoking marijuana, and perceived it as safer and less addictive than tobacco. They were unsure whether marijuana posed health risks, and also described being under peer pressure to smoke marijuana.
With respect to e-cigarettes, students perceived some benefits, including thinking e-cigarettes looked good, and were unsure of the risks.
Students’ sources of information about the three products were varied. The media, families and teachers all warned against the use of conventional cigarettes. Students also got messages from these sources discouraging use of marijuana, but said it was difficult to refuse the drug because its use was so prevalent among their peers. Students received few, mostly informal, messages about e-cigarettes: They said they saw family members using them to try to quit conventional cigarettes, and also saw peers using them.
The findings could help shape future messages about marijuana and e-cigarettes, the study’s authors said. For instance, students need to hear about the addictive potential of both products; about the risks of smoking any form of plant matter, which is similar between conventional cigarettes and marijuana; and about the presence of nicotine in e-cigarettes. In addition, flavorants in e-cigarettes may raise the risk of obstructive lung disease.
“Students hear a lot of talk about conventional cigarettes, some about marijuana and very little about e-cigarettes,” Halpern-Felsher said. “That gap needs to be filled in classrooms and by health-care providers, parents and the media. We don’t want to leave one product behind and leave teens with the impression that, ‘Maybe this is the product I can use.’”
BY THE BEE EDITORIAL BOARD
The cost of inaction couldn’t be more clear.
Acres of ancient trees are disappearing and illegal marijuana farms are popping up in their place. Streams and rivers are being sucked dry, diverted sometimes miles away through plastic pipes into tanks. Several species of fish, along with a rare breed of wild rodent, are on the verge of extinction.
All of this is happening now, all across California, but particularly in the North Coast and in our national parks in the San Joaquin Valley. All of this environmental destruction is occurring to grow marijuana and meet consumer demand.
While there’s plenty of blame to go around for how things have turned out in the nearly 20 years since California legalized medical marijuana, much of it must land at the feet of consumers, and of lawmakers.
Apathetic consumers seem unaffected by the environmental damage that weed causes. We buy fair-trade coffee and free-range chickens. Where’s the outrage about the environmental impact of marijuana?
Through the inaction of lawmakers, pot remains unregulated and spreads like weeds. Add to this the drought and speculation that California will soon join Washington and Oregon in making pot legal for recreational use, and our state has the makings of an ecological disaster on its hands.
This was the sobering message that came through July 1 at a hearing of the state Senate’s Joint Committee on Fisheries and Aquaculture. Official after official testified about the negative effects that illegal pot farming has had on the environment and in unfairly exacerbating the drought.
Charlton Bonham, director of the California Department of Fish and Wildlife, talked about his “existential crisis” while watching species of salmon dwindle to dangerously low numbers.
Mendocino County Sheriff Tom Allman spoke of how, at a recent bust near Island Mountain, illegal growers had depleted the mighty Eel River to the point that it was full of moss. He estimated the farmers needed about 500,000 precious gallons of water a day to support the nearly 87,000 plants they found.
Thousands of growers are doing the same despicable things to the environment all over California. These aren’t the “old hippies” who have been growing pot for years in California, but the “rich white people growers,” as Allman calls them, who are moving here in droves, hoping to claim a stake in our unregulated market before demand really ramps up for legal recreational use.
“It’s hard to ask everyone to cut their water and deal with water cuts when we’re not dealing with this,” said Resources Secretary John Laird.
The way to curb the environmental destruction is for users to consider the implications of their purchases, and to regulate the industry. Sen. Mike McGuire and Assembly Member Jim Wood, both North Coast Democrats, have bills to do that.
The cost of inaction is too high.
Three out of every four American adults favor increasing the minimum age to purchase tobacco from 18 to 21, according to a survey released Tuesday.
The study, released by the American Journal of Preventive Medicineon Tuesday, also found that smokers overwhelmingly agreed; 7 of 10 cigarette smokers backed raising the minimum age.
Brian King, acting deputy director for research translation at the Center for Disease Control’s Office on Smoking and Health, highlighted the health benefits that could come from such an increase. “It could delay the age of first experimenting with tobacco, reducing the likelihood of transitioning to regular use and increasing the likelihood that those who do become regular users can quit.”
Most states require tobacco purchases to be made by someone who is at least 18; in Alabama, Alaska, New Jersey, and Utah, the minimum age is 19. Hawaii, however, already has a must-be-21 to purchase tobacco rule in place.
The data came from a 2014 online survey of 4,219 adults over 18. A separate study earlier this year found that if the all states were to raise the minimum age for tobacco sales to 21, there would be a 12% decrease in smokers along with 250,000 fewer premature deaths.
(KING 5′s Jake Whittenberg reports.) EVERETT, Wash. — Snohomish County health officials are considering a ban on e-cigarettes and vaping in public. The new ordinance would build off of the existing statewide ban on smoking in public.
The Snohomish Health District is trying to prevent growing use among teens and prevent people from using the vaping devices to mask the use of marijuana.
“We’re not saying people can’t vape. They can certainly do so in private at home or in their car,” said Heather Thomas, spokeswoman for the Snohomish Health District. “Cigarettes took decades before we understood what was in them and that is still the same for e-cigarettes and vaping devices.”
But vape shop owners argue the product is healthier than traditional cigarettes and help smokers quit.
Joe Baba, owner of Vaporland in Everett and founder of the Washington Vape Association, says a ban on public smoking would cause several shops to close because it would outlaw taste-testing which is a big part of the business.
“People would not know what flavor to buy,” he said. “People would not be able to enjoy the process and figure out what they would want at home so they wouldn’t come into the store.”
King, Pierce, Grant and Clark counties already have a ban on e-cigarette smoking in public.
The public comment period is now open through July. You can comment at the health district website, email to firstname.lastname@example.org or attend a public listening session 11a – 1p on July 21 at Everett Community College.
You are the most powerful influence in your child’s life. More than friends. More than TV. More than celebrities. And that’s why it’s important that they hear from you about marijuana and alcohol use.
Talking with your teen about these topics can be hard, but it’s one of the most important things you can do to keep them safe and healthy. Having open conversations will ensure they know your expectations, and also how much you care about them.
Below are some questions that kids and teens might ask about alcohol and marijuana. There is often more than one right answer—so see what works best for you. You can tailor your responses based on your own view and experience.
Q: Some kids at school drink or use marijuana and they seem fine. What’s the big deal?
Q: What should I do if I’m at a party where people are using marijuana or alcohol?
Q: How can marijuana be harmful to me when it’s used as medicine by others?
Q: If it’s impossible to overdose from marijuana, why can’t I use it?
Q: Did you drink or smoke marijuana when you were my age?
Q: I heard people say they drive better when they are high. Is that possible?
Q: What does the new marijuana law say?
Q: Why is it okay for you to use marijuana or drink alcohol, but not for me?
Q: I heard marijuana is not as bad if it’s just in a brownie…right?
Q: My friends are starting to use marijuana (or drink alcohol), but I don’t want to. What should I tell them? I don’t want to lose my friends.
Q: What is worse, alcohol or marijuana?
Make it a two-way conversation by asking your child questions too.
Q: Do you have any questions about alcohol or marijuana?
Q: Are kids at your school using marijuana or alcohol? Are they talking about using it?
Q: Why do you think some people choose to use?
Q: What would you do if your friends asked you to use marijuana or drink with them?
Q: Have you ever been offered marijuana?
Q: If you don’t feel comfortable talking to me, who else could you go to if you have questions about using marijuana or drinking alcohol?
Q: I noticed a lot of teen marijuana use and drinking in the movie we watched last night. What did you think about that? Do you have any questions?
Q: Do you know what would happen to you if you got caught using marijuana or drinking alcohol?
Q: Do you know that marijuana can harm you–both your health and future opportunities?
|Prevent Underage Drinking With
“Talk. They Hear You.”
For many kids and teens, summer means fun and relaxation. However, the freedom of the summer months can mean an increased risk for underage drinking. In fact, the average first use of alcohol by young people in the United States peaks in June and July.
As the school year ends and summer begins, parents may have more time to connect with their children and more opportunities to have meaningful talks. SAMHSA’s app “Talk. They Hear You.” can help parents prepare for one of the most important conversations they may ever have. This free app, available through the App StoreSM, Google Play™, the Windows® Store, and Windows® Phone Store, features an interactive simulation that uses avatars to help parents practice bringing up the topic of alcohol, learn the questions to ask, and get ideas for keeping the conversation going.
The app is part of SAMHSA’s “Talk. They Hear You.” Underage Drinking Prevention National Media Campaign, which encourages parents and caregivers to talk with children early about the dangers of alcohol. Access additional resources and information about the campaign and underage drinking prevention.
Not Your’ Mother’s Grad Night
By Debbi Fincher (Written: June 2010 for San Juan Journal)
Another school year is quickly coming to an end, and on the minds of all high school seniors is graduation! Often this “rite of passage” is viewed by many as a chance to celebrate with drinking alcohol or using illegal substances.
Thankfully, our community has stepped up to help offer our graduating seniors another option, Project Grad Night, an all night, alcohol-free/drug-free party exclusively for them! With a participation level over 94% each year from the senior class, the buy-in is huge! What makes this so powerful is the students have made a conscious choice to enjoy their graduation night without drugs and alcohol. And, in the end, only the students can make that decision for themselves. “According to the 2008 Washington State Healthy Youth Survey, about two out of three seniors choose not to drink alcohol.”
Project Grad Night is the community at its best. Students, parents, local business owners and community members come together to support our youth in helping to make healthy choices. Not only will this positive influence be felt on grad night, but as they continue to make decisions about how they want to celebrate other “special passages” as they move into their “independence” and the decisions it will require.
The graduating seniors will be whisked off minutes after their graduation ceremony on to a thrilling, fun and engaging night of activities. The planning has been in the works for the past year for this group, but perhaps on their minds for the last few years. In 2007, Project Grad Night was first introduced on San Juan Island. Parent volunteer, Joyce Stimpson, was involved from the start and continues to help facilitate the program. Her son Loch, FHHS ‘07 Grad said, “it was nice of Project Grad Night to take the stress off of the kids to come up with a party because there was already one planned that we didn’t have to worry about getting broken up by the cops.”
Each year, the planning committee of senior parents, try to keep the events a surprise making the night that much more intriguing and safe. And, the fun associated with it gives that feeling of a “natural high”. Events have included “sumo wrestling”, a game of “Survivor” on Jones Island and a sunrise cruise aboard the whale watch boat the Odyssey. Loch also said, “I think the feeling of doing something as a class for the last time gets understated far too much with this experience.”
This will be a night to remember and well, they’ll be able to remember it if they are alcohol and drug-free. Graduation night is supposed to be fun, not fatal. Give those graduating seniors a huge congrats as you send them on their way that night, they’ve already shown great wisdom in their plans for their big night out!
Much gratitude also goes out to the many volunteers and donors giving their time, talents and resources to make this happen! The San Juan Island Prevention Coalition supports this program but it’s through fundraising efforts from senior parents and the students in our community that make Project Grad Night a reality! Here’s to their healthy future…
A Few Photos from 2015 Project Grad Nite, truly a magical evening…