FIRST LOOK: National Survey Shows Soaring Marijuana Use Among All Americans 12 and Older;
Heavy Use Also on the Rise
National survey highlights jump in pot use among young adults in era of marijuana legalization;
Almost twice as many adolescents regularly use marijuana than cigarettes
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(Alexandria, Va., September 7, 2017) – Every day, 7,000 new people try marijuana for the first time — a figure far greater than trends seen in the early 2000s, according to the most comprehensive survey on drug use released today by the federal government.
The National Survey on Drug Use and Health (NSDUH) also found the number of daily or near-daily users of marijuana in 2016 doubled compared to the number of heavy users about a decade ago. Use rose significantly among age groups 12 and up, 18 and up, and 26 and up. Almost twice as many 12-17-year-olds are using pot as compared to cigarettes on a past-month basis. And among those 18 and over, there has been a significant jump in the percent of marijuana users who are unemployed as compared to 2015.
“Big Marijuana – just like Big Tobacco years ago – continues to glorify marijuana as a cure-all that can do little or no harm,” said Kevin A. Sabet, Ph.D., President of Smart Approaches to Marijuana (SAM) and a former White House drug policy adviser. “If it wasn’t for marijuana, overall drug use in this country would be going down. Rising mental health issues, drugged driving crashes, and an increasingly stoned workforce won’t help us get ahead. We should put the brakes on marijuana legalization and start a national science-based marijuana awareness campaign similar to successful anti-tobacco campaigns.”
White House Office of National Drug Policy Acting Director Baum announced that NSDUH state-level data, which shows the gulf between use in states with legalized pot versus those with no legalization laws, is expected later this year and not included in this report. The last state estimate report showed Colorado is the #1 state in the country for youth marijuana use.
According to a recent report by SAM, the three states with the most established retail marijuana markets – Colorado, Oregon, and Washington – have seen negative public health and safety consequences, including increased marijuana use and car crashes related to marijuana.
“We shouldn’t incarcerate people for marijuana use, but legalization is promoting a commercial industry driving heavy pot use among young people. We need a smarter approach that focuses on prevention, awareness, and recovery,” said Sabet.
NSDUH also reported a non-significant reduction in marijuana use among 12-17 year-olds versus 2015 and a non-significant increase among 18-25 year-olds versus 2015. However, use is up significantly among young adults 18-25 compared with earlier years. Research has found that marijuana affects the developing brain negatively, and that most people’s brains develop well into their 20s.
SAM will be updating info about NSDUH as we receive the full report.
For more information, please visit www.learnaboutsam.org
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In south central Connecticut, the Durham Middlefield Local Wellness Coalition created the “Keep Your Focus” marijuana awareness campaign, pioneered and steered by youth in conjunction with a marketing company partnership.
“This project was very much youth-driven. They felt there was a need to change social norms in their high school around marijuana use,” said Haley Shoop, Prevention Coordinator at Durham Middlefield Local Wellness Coalition. “Their voice was crucial in planning every detail of this campaign.”
Durham and Middlefield are two Connecticut towns with a combined area of 37 square miles and combined population of 11,797. While the area has great school systems, the large farm and wooded areas give youth opportunities to use substances in hidden locations and some parents are unaware that their children are using at all. With the legalization of marijuana in Connecticut looming, the youth decided that there needed to be an important and educational message campaign about the harmful effects of marijuana.
The students wanted a message with a direct quote from them, feeling that their friends and peers would be more receptive. They felt strongly that many of their peers did not think marijuana was harmful and fewer thought driving while under the influence of marijuana was dangerous. Many students stated that they were bombarded with social media advertisements favoring the consumption of marijuana-related products and that the legalization for recreational use of marijuana has given the impression that it is “safe” to use.
“The students felt strongly that they were not being well-informed on all of the negative or harmful effects of marijuana, specifically drugged driving,” said Shoop. “Miranda Creative, a marketing firm, listened to their concerns and helped develop graphics to make their message stand out among their peers and throughout the community.”
The initial launch of the campaign began with two large vinyl banners in high traffic areas at the local high school. During National Prevention Week (May 14 – 20), both middle and high school students promoted the campaign by putting magnets on all the lockers with the “Keep Your Focus” tagline and Instagram account handle. They also participated in lunch activities, read drug facts for announcements, hosted a school assembly, and put window clings in the high school classrooms.
The youth used social media as a platform to promote the campaign, above the influence messages and other positive images to combat ads favorable to substance use and other risky behaviors. The students plan to create a Snapchat filter with the tagline “Keep Your Focus” to promote at the high school graduation.
In May, the youth presented their campaign to members of the coalition, parents, teachers, key community leaders, and local media. The campaign also gained recognition from neighboring communities, one of which requested to use the driving-themed message to display on a billboard in their community.
Following the campaign, almost three-fourths of the students (74 percent) agreed that they are more aware of the risks around driving while using marijuana and 72 percent of the students are more aware of the impact marijuana use has on motor skills and reaction times.
“The students are very proud of what they have accomplished and feel they have a voice among their peers. They do not want to see their friends make poor or uninformed decisions,” said Shoop. “This campaign has brought new momentum to the group and allowed them to feel like they are starting to make a difference.”
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